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I certainly think that a very good case can be made for globalization being directly linked to the American state. The image makes this clear. Globalization has become immediately associated with the presence of American branding all over the world. For example, the presence of McDonald's, Coca- Cola, and Levis' Jeans have become synonymous with globalization. The American brand name has become connected to emerging democracies and liberally capitalist orders. Globalization has enabled the rest of the world to emulate and embrace American practices. In describing the Postmodern condition, Vaclav Havel has really described a globalized one: "For me, a symbol of that state is a Bedouin mounted on a camel and clad in traditional robes under which he is wearing jeans, with a transistor radio in his hands and an ad for Coca-Cola on the camel's back." The image conveys this idea as one in which globalization has become influenced and shaped by the American state.
While the presence of the American state in the modern setting globalization cannot be denied, I would suggest that it is not a fully "Americanized" setting. It is fairly easy to suggest that that the image's rendering of a world where American economic and political interests control all underscores globalization. However, one sees that the modern setting of globalization is linked to the "rise of the rest." This vision is one where nations like Brazil, India, and China play an intensely important role in the world. Globalization has become a process in which more than just America shapes its dynamic:
Antoine van Agtmael, the fund manager who coined the term “emerging markets,” has identified the 25 companies most likely to be the world’s next great multinationals. His list includes four companies each from Brazil, Mexico, South Korea, and Taiwan; three from India, two from China, and one each from Argentina, Chile, Malaysia, and South Africa.
A condition where "Global-as-Asian" is seen in the emergence of the IT sector in India, outsourcing jobs, and manufacturing hubs in places like China and Bangladesh. Products are conceived, made, developed in a variety of nations. For example, the Apple laboratories in Cupertino are directly linked to what is happening in Chinese factories with technical assistance for such products likely being offered in another part of the world. The globalized world is one where other nations such as consumers as well as producers are located in more than just America.
It is in this condition where globalization might be influenced and uniquely shaped by the American state. Yet, other nations around the world play a vital role in the modern globalization setting. Students in America are being taught about the need to be "global citizens," anticipating a wide and more divergent world than ever before. Seeing globalization intersect the daily lives of individuals is more present now than ever before. Even the narrative of the American President reflects this. His experience was shaped by his time in Asia as well as in his own background just as much as it was shaped by the American state. If the leader of the free world can be a product of globalization, it demonstrates how the phenomenon of globalization is something that is more than solely "Americanization." The American state influences globalization, but does not entirely control it.
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