Napoleon asserts leadership in a variety of ways. One of the most surreptitious manners he develops his leadership would be in chapter 3 when he takes the pups for himself. On the surface, it is harmless. However, Napoleon understands that the best way to maintain leadership on the farm is to do so through force and the dogs will serve as his loyal guard. It is seen in chapter 7 through the forced confessions how effective this leadership element is. At the same time, Napoleon understands that declaring and achieving self- rule is useless if one does not consolidate power in order to keep power. This is why he sets out early on to ensure that the sheep constantly repeat the mantras he sets out for the animals to absorb and why Squealer is so important to Napoleon's aims of leadership. Napoleon understands how the significance of constantly inundating the animals with an inflated sense of his own being. In this "cult of personality," Napoleon understands the importance of charisma in leadership and ensuring that his image is synonymous with leadership. Finally, Napoleon's "purges" and his removal of Snowball is vitally important in that it eliminates any potential threats that might arise, demonstrating another brutally effective element of his leadership that shows his concern with holding and keeping power as opposed to sharing it.