Identify the top eight electronic and digital media companies in the United States, and analyze their business models by comparing their commonalities and differences. Choose one of these organizations and analyze their mission statement. Does the mission statement make sense? Is it focused enough so that an employee would know how to apply the statement to his or her own job responsibilities? Does the statement allow for the development of short-term and long-term organizational goals?

Which electronic and digital media companies in the United States you identify as the top eight will depend on your criteria. Netflix, Disney, Comcast, and AT&T are four of the largest by market capitalization. Netflix has the simplest business model, relying on subscriptions and producing a great deal of original content. It also has a particularly simple and vague mission statement: "to entertain the world."

Expert Answers

An illustration of the letter 'A' in a speech bubbles

Some of the largest electronic and digital media companies are part of conglomerates with diverse operations, such as Disney, with its theme parks and children's toys. Which companies you identify as the top eight in this field will depend on what criteria you use (revenue, market capitalization, etc.) and whether you count those parts of their business that do not pertain to any aspect of electronic and digital media.

Netflix, Disney, Comcast, and AT&T are certainly four of the largest. The attached analysis from the Investopedia website shows that they all have market capitalization of over $200 billion. The other four will depend very much on how you conduct your measurement. Reasonable choices might include Fox Corporation, Viacom, Discovery, and Hearst Communications.

Netflix has one of the simplest business models. It creates a great deal of original content and relies for its income on three subscription plans, with some variation (in both content and plans) according to the geographical location of the user. As a relatively new company, it has emphasized fast growth over profitability in the short term. By contrast, Disney has a more diverse model, as befits its corporate structure, creating far less original content and relying on theme parks, consumer products, and licensing for much of its income.

Netflix's mission statement is even simpler than its business model. It is "to entertain the world." This emphasizes the global nature of the company's ambitions. The statement makes sense and allows for the development of both short-term and long-term goals, but it is far too vague for most employees to apply it to their own work. Senior executives, with responsibility for commissioning, might reflect on whether the content for which they are responsible is entertaining and global in appeal. Netflix's corporate vision statement, "to continue being one of the leading firms of the internet entertainment era," is similarly vague.

Last Updated by eNotes Editorial on
Soaring plane image

We’ll help your grades soar

Start your 48-hour free trial and unlock all the summaries, Q&A, and analyses you need to get better grades now.

  • 30,000+ book summaries
  • 20% study tools discount
  • Ad-free content
  • PDF downloads
  • 300,000+ answers
  • 5-star customer support
Start your 48-Hour Free Trial