Identify and give an example of the six main components of the utility marketing model.
According to almost all sources, there are four, not six, components of utility marketing. They are:
- The time utility component
- The place utility component
- The possession utility component
- The form utility component
Time utility is about making sure that products are on the shelf at the right time. For example, there’s no use introducing a new range of bikinis during...
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