Identify and discuss the five main functions in marketing channels.
A marketing channel is made up of people and institutions that move the product from manufacturers to consumers. The functions of a marketing channel are as follows:
- Source of Information: The brokers distribute information about the product to the consumers. They tell the customer how the product will help them. The intermediaries also provide information to manufacturers. They tell them what customers think should be improved.
- Promotion: The intermediaries entice...
(The entire section contains 225 words.)
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