Can someone please HELP ME Write a short paper, (2-3 pages, double spaced), describing the metaphors and their rhetorical purpose in the political advertisement "Morning in America" by Ronald Reagan (The ad link is above). Introduction: In the introduction, describe the rhetorical situation of the ad, especially as it relates to the metaphors at hand. This might also be a good space to explain any necessary information on how the metaphor works. Body: In the body paragraphs, you will analyze the metaphors, break them apart and put them back together to explain their rhetorical effect. Conclusion: Your conclusion should re-enforce the thesis and continue to explain the rhetorical significance of the metaphors.
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[Enotes educators do not write for students, but we are happy to help with ideas and organization]
- Rhetorical situation
This ad is a campaign ad for a second term of the presidency of Ronald Reagan, who brought inflation down and lowered the unemployment rate, bringing prosperity, pride, and hope back to America during his first term. When President Carter was in office prior to Reagan, the country suffered from double-digit inflation, and interest rates were so high that young couples could not afford to purchase new homes. Reagan's ad, which mentions that the country is "stronger," capitalizes upon his economic success in his first term as well as his prowess on the world stage, having succeeded on his first day in having the Iran hostages, who were held for 144 days during the Carter presidency, released on his first day in office.
- How the metaphor works
This ad makes use of the rhetorical device of allusion, a reference to important incidents that have occurred during President Reagan's first term. "It's morning again" is a metaphor for the fact that there is hope again for the "new day" of renewed opportunities; for example, whereas young couples could not afford to buy homes during the Carter years because the double-digit inflation caused extremely high interest rates on such things as home loans, now the "young men and women" who will be married "can look forward with confidence to the future" and be able to afford a house.
The repeated use of the phrase "It's morning again" in succession is the rhetorical device know as anaphora. this repetition acts as a reminder that several good things have occurred in the last four years: inflation has been brought down, unemployment rates are lower, and economic growth is increasing. "It's morning again" because 2,000 families will purchase new homes, people will marry, and the country is stronger economically and as a world power. This making of points with details is the rhetorical device of enumeratio.
For effect, at the end of the ad a rhetorical question is asked,"Why would you ever want to return to where we were less than four short years ago?" This question invites the listeners into the argument, making them active participants with it by luring them to admit that the times are better than four years ago.
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