Based on the article above: What is the main issue(s) discussed in the article, who are the main participants and what do the main participants stand to gain or lose in this situation?...
Based on the article above: What is the main issue(s) discussed in the article, who are the main participants and what do the main participants stand to gain or lose in this situation?
The major issue that is at play in this article is the issue of who will win the greatest amount of market share for “narrow body” airplanes. These are airplanes that are generally medium sized and are flown on shorter routes than the really big airplanes.
In this competition for market share, there are a few main participants. The ones mentioned most in the article are Bombardier, a Canadian airplane maker, Boeing, a US airplane maker, and Airbus, an airplane maker from Europe. Boeing and Airbus are referred to as the “duopoly” in this article because they are the two biggest companies of their kind in the world.
What these players all stand to gain from what is discussed in this article is money. These are all firms that could make a great deal of money if they can win the competition and sell a lot of airplanes in the narrow body class. This is, in other words, a classic case of global competition for market share.