How are the "4 P's" of marketing applied to gas station outlets?

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The “4 P’s” of marketing include product, price, place, and promotion.

A gas station has very little control over its main product.  The station has the blends of gasoline that its supplier provides.  Stations will try at least a little bit (through signs on the gas pumps, for example) to convince customers that their blend of gasoline is in some way superior, but that is not a big part of a gas station’s marketing.   For the most part, a gas station has a product that is like every other gas station.  Everyone needs the...

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