How is a SWOT analysis useful to a marketing manager?

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A SWOT analysis is typically used by a marketing manager to determine a product's or service's place in the market. SWOT stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis typically highlights key points that address marketing needs of the product. A SWOT analysis for an outdoor property management may be as follows.

STRENGTHS:

  • Few workers needed. Available at...

(The entire section contains 173 words.)

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