How does Squealer persuade the other animals using logos, ethos, and pathos?
Squealer is first introduced to the reader as a master of pathos who can "turn black into white" through the persuasive way in which he presents his arguments. His favorite appeal to emotion, which he first employs when explaining to the other animals why the pigs should have all the milk and apples, is to refer to the possibility of Jones returning, asking rhetorically whether there is any one of them who would want Jones back. The fact that Squealer is generally backed up in whatever he says by the menacing growls of the dogs may be regarded as another instance of pathos, since it is an appeal to the most immediate fears of his audience, as his words attempt to evoke more remote fears.
Squealer's use of ethos, particularly towards the end of the book, consists primarily of appeals to the animals' love and admiration for Comrade Napoleon. These grow bolder and more frequent as Squealer and Minimus build up the personality cult of Napoleon, which culminates in the idea which Boxer adopts as...
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