How should I go about developing a persuasive sales pitch for a potential buyer for a $250 retail item being sold directly to the consumer?
Define the buyer as one who has some interest in the product but has not yet
committed to truly purchasing the product and I as the salesperson, must
persuade the buyer to buy the product, as it will allow me to achieve my
quota for the month and receive my full bonus.
1 Answer | Add Yours
Without knowing what exactly you are selling, it is hard to come up with a really good sales pitch. So you will just have to go with some basic ideas in marketing/advertising.
The thing that you need to do is to convince the consumer that either A) the item you are selling will improve their life or B) that NOT having the item will lead to some sort of bad result for them.
For the first of these, you need to try to figure out how the item can help them. Will it make them more attractive to the opposite sex? Will it make them more likely to succeed? Will it make people be impressed with them?
For the second, you need to do the reverse. You need to convince them, for example, that they will be less attractive without the item. The two ideas are, of course, closely related. It is just an issue of which way you are trying to get at them. Are you going to appeal to their hopes or to their fears?
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