How radio deliver messages effectively?

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Radio has a vast appeal and it is available nearly everywhere -- work, car, home, shopping. One could almost state that radio is the background soundtrack to our lives. We listen to radio, but we do not always hear what is being said, what message is being delivered. Still, radio is very effective in delivering messages. Radio news is almost instantaneous. Even with the advancement of 24 hour news channels, radio is a first line for information in part because that information is available anywhere. This is added with the...

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