In 1962, President John F. Kennedy delivered a speech at Rice University in Houston, Texas. This speech, focusing on the importance of scientific research and of setting lofty national goals, is marked as a decisive moment in the “space race” as well as in the Cold War overall. Very few U. S. or Soviet manned space flights had yet been made, but President Kennedy proposed to radically accelerate U. S. ambitions. The scientific aspect of the context appealed primarily to logos, while the patriotic side and emphasis on personal commitment used ethos and pathos.
One long passage that became instantly famous in part; it includes logos but primarily combines ethos and pathos.
We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are...
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