How is propaganda depicted in Animal Farm?

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Squealer is the chief propagandist on the farm. He is initially described as a “brilliant talker” who has a “very persuasive” way of arguing. He gains the reputation of being able “to turn black into white.” Before the Rebellion, Snowball, Napoleon, and Squealer formulate the principles of Animalism. After the animals’ victory is achieved, Squealer helps the other two paint the Seven Commandments on the wall.

As the pigs establish their privileges and authority, Squealer becomes their spokesperson. For example, he is the one who explains to the other animals that the pigs are taking the milk not because they like it but because they are “brainworkers” who need superior nutrition. And the other animals need the pigs if they want to keep...

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