How to grow your brand (Moccona Coffee Brand )by encouraging existing customers to buy your product more often by making them sole loyal of your brand.
Assuminh myself as a marketing manager for "Moccona Instant Coffee". Planning marketing strategies based on the statement that critically reviewed in above question, what strategy would I adopt as marketing strategy to grow my brand?
If your brand has existing customers you are ahead of the game. It is easier to sell to an existing customer rather than obtain a new one. Repeat business is the back bone of business. You could try a couple of inexpensive marketing ploys to increase sales. Number one: offer a volume discount to existing customers. Keep it simple: For every amount of xyz product they purchase, give them the next purchase at a discounted rate. Remember, volume is the key here. This simple technique can drastically increase sales. Number two: enlist social networks in the sales plan. Example: every customer that likes your business page could easily be given a 10-15% discount on their first few purchases. Also, if they refer a friend who buys your product give a discount then as well.