If I understand your question correctly, you want to market the culture, ideas and values of Norway. You should focus on merchandising, marketing, and sales.
First, you should merchandise cultural icons and cultural artifacts. Are there any famous people either now or throughout history, who can be made into dolls, posters, etc., and have their pictures displayed on merchandise available for sale overseas? Are there any arts or skills that can be demonstrated in friendship meetings or through diplomatic efforts, especially warrior skills of Vikings.
Next would come the various marketing of Norwegian products, everything from art to salmon. Emphasize the quality of a pristine land, proud people, centuries of quality craftsmanship and a tradition in perfecting the items for sale.
Lastly, focus on sales. Have sales and service offices in all countries that can make it easy to purchase the items. Be able to handle all currencies and have an outstanding customer service with a guaranteed return policy, no questions asked.
I hope this answers your questions. The merchandising, marketing, and sales of a country's values, ideals, and culture can be very exciting and rewarding.
For samples, please see: http://formin.finland.fi/public/default.aspx?nodeid=38217&contentlan=2&culture=en-US
yahoo and google search: export Norwegian culture