How are Europeans presented in the poem "The White Man's Burden"?

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In Rudyard Kipling's poem "The White Man’s Burden," he urges Americans to accept the duty of civilizing and colonizing the Philippines in the same way previous European nations exercised their imperialist agenda across the world. Kipling immediately establishes white Europeans as a superior race in the first stanza of the poem. He capitalizes "White Man" and uses the word "breed," which at the time was considered a scientifically accurate way to classify humans based on racial superiority. Kipling then encourages Americans to send their most elite white sons to take on the responsibility of civilizing the savage natives. Kipling goes on to portray white men as significantly more intelligent than their “captives” by reminding them to speak slowly so that the natives can understand their words. White men are also considered powerful, stalwart individuals who can prevent feminine, defeat the natives in battle, and build a civilized society. In contrast, the natives are considered "sullen," sinful, and incompetent. Given the fact they receive no rewards for their efforts, white Europeans are also portrayed as benevolent, gracious, and selfless. Overall, Kipling's racist poem portrays white Europeans as intelligent, courageous, altruistic individuals, who have been given the enormous responsibility of civilizing ungrateful savages.

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First, we must remember that Kipling's intended readers were American, not European. Kipling's poem was urging the United States to take up the "burden" of annexing the Philippines, recently won by the US in the war against Spain. But the "burden" of imperialism is one that had been undertaken by many European nations. Kipling views imperialists as possessing a superior culture and level of civilization compared to native peoples, who he characterizes as "half-devil and half child." He thinks that this confers upon Europeans and Americans the "burden" of bringing civilization to colonial peoples, whether they want it or not. They will build ports, roads, and "fill full the mouth of Famine," all of which, Kipling believes, will help the people of the Philippines. Kipling thinks, though, that the American imperialists will never appreciate the sacrifice. They will hate their benefactors, even trying to kill them. But Europeans and Americans, he believes should still take up the burden, if only to secure the esteem of other whites--the "judgment of your peers". 

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