How does the typeface "helvetica" connect to the graphic design industry?

Expert Answers
Lorraine Caplan eNotes educator| Certified Educator

Helvetica is a popular font, now over 50 years old. It is a sans serif font, meaning that it has no additional ornament at the ends of the lines and circles which make up each letter. In fact, the type that I am using right now is sans serif, or "without serif."  Helvetica was created by Max Meidiger for a foundry in Switzerland, and its name is based on the Latin name for Switzerland, Helvetia.  Because it is simple and somewhat bold, it is a popular choice for industry.  I have included a link to information about a film that covers the font and its history and a site that explains more about the font.  Once you can identify it, you will see it everywhere! 

jesseldridge | Student

The main objective of Helvetica Typeface was to create a neutral, readable sans serif typeface that could compete with the Akzidenz Typeface. Helvetica is one of the most popular and widely used font by professionals in the world of graphics.

rebeccarogershp | Student

Since Helvetica is a popular font that was used by the popular and big comoanies. It affects graphic design in the industry by being popular.