How does Shreena Niketa Gandhi's discussion on yoga in popular culture, controversies, and conflicts relate to Gregory Price Grieve's discussion about Buddhist smartphone apps?

Shreen Niketa Gandhi's discussion on yoga in popular culture relates to Grieve's discussion on Buddhist smartphone apps because they discuss ways in which American popular culture has commodified the religious practice of yoga. The secular way America promotes yoga has caused conflicts with religious groups. The app buddhify promotes yoga for mental wellness, and Grieves explains that the app can help people be calm and compassionate. Gandhi can help readers see that buddhify is profiting off of religion.

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Shreen Niketa Gandhi explains that the way yoga has been incorporated into American popular culture has shifted the practice’s meaning. Gandhi discusses how Americans commodified yoga, meaning that they turned it into something that can be bought or sold. In America, the media promotes yoga as a practice that is...

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Shreen Niketa Gandhi explains that the way yoga has been incorporated into American popular culture has shifted the practice’s meaning. Gandhi discusses how Americans commodified yoga, meaning that they turned it into something that can be bought or sold. In America, the media promotes yoga as a practice that is a good form of healthy exercise and an activity that can promote mental wellness.

Gandhi explains that through this process of commodification, yoga has been separated from its role in religious traditions. In America, yoga is now associated with White narratives. Gandhi acknowledges that yoga’s presence in popular culture has been beneficial for some, but she ultimately stresses the importance of recognizing how the cultural commodification of yoga is rooted in Eastern exoticism.

Gandhi’s discussion of yoga’s secular presence in popular culture is important to consider when learning about yoga applications like buddhify. These types of applications profit off of the promotion a historically religious practice. Gregory Price Grieve explains that the application buddhify can help users become more calm and compassionate through moments of mindfulness. This is a valid claim, but Gandhi’s work can help us understand that the applications’ promotion of mindfulness through yoga is also a form of commodification and cultural appropriation.

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