How does the package fit into the marketing of a product?  

Expert Answers
pohnpei397 eNotes educator| Certified Educator

A package is very important in the marketing of a product because it is what consumers see when they look at the product on the shelf at the store.  It is one of the major factors that will determine what product the consumer ends up buying.

Packages need to be attractive.  They need to make people have a positive first impression of whatever is inside.  Therefore, they also need to look as if they contain a high quality product.  They need to display the brand name prominently and in a very readable way so that people who have positive feelings about the brand will be able to notice "their" brand very easily.  In these ways, packaging is of tremendous importance since it makes a strong impression on the consumer who is trying to decide what to buy.  This is a major part of the way in which a product is marketed.