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How do mass media and media images affect gender socialization?

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Julia Wood, in her article titled “Gendered Media: The Influence of Media on Views of Gender,” presents three themes that explain how media represents gender: under-representation of women, stereotypes, and emphasis on gender roles and violence against women. These three themes nicely summarize the core issues that arise when we want to explore the impact of mass media on gender socialization.

Generally, mass media is dominated by the male gender, whether in terms of existing opportunities or incomes earned. Data from Statista, for the period 2014-2015, reveals that only 38.1% of all characters featured on “streamed shows” and 36.4% of those on “broadcast television shows” in the United States were women. On a more global scale, data from the Global Media Monitoring Project , for 2015, states that women comprised a paltry 24% of people “heard, read about or seen” in mass media news. This under-representation may result in less interest or focus on those issues that relate...

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