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As an example of dystopian fiction, Feed shows a very anti-corporate theme and ideology. In the future world, the Internet has become a personal implant in every person, delivering a constant stream of information and ads directly into the brain. Anderson presents this as a bored world, failing to find interest or even purpose in everyday life:
When we got off the ship, our feeds were going fugue with all the banners. The hotels were jumping on each other, and there was bumff from like the casinos and mud slides and the gift shops and places where you could rent extra arms. I was trying to talk to Link, but I couldn't because I was getting bannered so hard...
(Anderson, Feed, Google Books)
Because of their corporate ownership, the Feed is constantly full of advertisements that block people from talking or even thinking. Anderson shows that he believes corporations are trying to get to this point already by taking current-day advertisements, like pop-up ads on the Internet and TV commercials, and making them almost the entire focus of the future civilization. The corporations also control education, indoctrinating consumer devotion from a young age; this represents the commercials appearing on children's television and products explicitly marketed to children, making them more likely to buy those brands in the future.
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