The first and most apparent way in which Jonathan Edwards's style contributes to the persuasiveness of his sermon is the sheer force of his thunderous rhetoric. This use of pathos is continual and vehement, as Edwards insists on the depth and righteousness of God's fury, as well as the terrors that await the unsaved sinner, who may be cast into hell at any moment.
Edwards also uses ethos, stressing his own authority as a learned man to show that he knows what he is talking about. The long sermon is carefully crafted, and Edwards has considered every aspect of his text in detail. At the beginning of the sermon, he says that it is only the will of God "restrained by no Obligation, hinder’d by no manner of Difficulty" that keeps any sinner out of hell for a single moment. Edwards then gives no fewer than ten considerations which he regards as evidence for this proposition. Each consists of at least a substantial paragraph, while several run on for a page or two. The sheer volume of evidence with which Edwards backs up his ideas, often in long sentences, is intimidating.
Finally, Edwards uses vivid images and metaphors that draw on simple, everyday objects and situations to make his message easy to grasp and to give it a degree of familiarity by association. One forceful example can be found in Edwards's point that one's prudence and righteousness "would have no more influence to uphold you and keep you out of hell, than a spider’s web would have to stop a falling rock."