Given how much more advanced society has become over the recent years with regard to questions of gender equality, one can be forgiven for assuming that gender is no longer an issue with regard to leadership positions and roles in the media. However, this is sadly not the case at all.

Even today, women frequently face more obstacles when trying to attain leadership positions compared to men. For example, many companies are hesitant to employ a young woman in a leadership position, as they assume that this woman will sooner or later become pregnant and might want to reduce her hours of work as a result. Also, employers are often worried about a person's absence record—and they know that a mother is more likely to have days off work compared to a father when their child is ill. Whilst they might not openly admit these concerns, many employers are still very much biased by these thoughts when making decisions about leadership positions.

With regard to women in the media, there is still a lot more pressure on women to dress in a certain way than there is on men. Women are expected to look young, vibrant, and attractive in order to appeal to a male audience. This makes it especially more difficult for older women to be successful when applying for a role in the media sector.