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This is an excellent question. There is no one particular way a company applies global integrative strategies. In light of this, I will offer some suggestions.
First, a company needs to take assessment of two points. What does the company do and how can international exposure help? These two questions are essential, because international exposure might not be something a company needs.
Second, assuming international expose is something good for the company, they need to learn about the cultures, laws, and any other important information about doing business overseas. Due diligence is essential. When it comes to this, knowledge is power. The more a company knows, the better the company will fare. On this note, it might be good to study how other companies operate overseas. It is important to keep learning.
Finally, once a plan in made, a company should launch. It would be good to get some foreign consultants all thoughout the process, until a company is comfortable with how things run overseas.
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