The only connection between childhood obesity and this particular ad campaign is that greater amounts of childhood obesity lead to greater amounts of adult obesity. The prevalence of adult obesity leads to the demand for fad “diets” like this one. There are other ads, like ads for sugary cereals, ads for soda, and ads for fast food restaurants, that are much more connected to childhood obesity than the Special K ad campaign is.
Childhood obesity is a major problem in our country. Over one-third of children in our country are either overweight or obese. This happens in part because of advertising. Advertisements encourage children to want foods that are bad for them. This helps cause them to eat high-calorie, low-nutrition foods that help make them obese.
The Special K ad campaign is something of a reaction to this. There are many obese people in the US. Many of them really want to lose weight and many of those people are looking for quick fixes. This is where things like the Special K Challenge come in. They promise relatively quick weight loss that is supposedly very easy. Therefore, they appeal to the any people who have become obese in part due to the other kinds of ads that are so common.