Andrew Carnegie, who was one of the people most closely connected to the idea of the "Gospel of Wealth," believed that charity was something that should be given and administered by the rich. Carnegie believed in the social Darwinist idea that the rich were the "fittest." He believed that they were successful because they were simply better than everyone else. Given this belief, it made sense that the rich should control charity. They should not give money and let someone else decide how the money was to be spent. Instead, they should decide for themselves how it would be spent. If that meant putting conditions on the people who received the charity, that was fine. It was in the best interests of all concerned if the rich acted paternalistically towards the poor.