Chapter twelve in Huxley's Brave New World is important to the fall of Bernard's character, career, and social standing in society. Bernard wasn't really happy or accepted in society until he found John, the Savage, and introduced him into society. After too many disappointing parties and experiences, John decides in chapter twelve not to attend another social gathering at Bernard's home. Having taken John for granted, Bernard feels the consequences of using someone else for one's own benefit; but he also realizes that his personal worth in society was never as important without the novelty that John brought into it. Bernard's search for acceptance is denied because people only used him to see John; the realization crushes him to the point of using soma. Huxley describes Bernard after that point as "Punctured, utterly deflated," (210) which is a stark contrast to where he was moments before John refused to entertain guests at his party.