Bill Clinton did this in two main ways. First, he did it by being lucky. He was running against a relatively weak opponent at a time when the economy was down. This certainly helped him regardless of his own abilities and strategies. Second, he did it by running as a moderate. The country had moved away from out-and-out liberalism by this time and Clinton was able to move to the center with public opinion. He was a Southerner, which helped him win Southern white votes. He was also from a blue collar background, helping him connect to white working class voters who were often “Reagan Democrats.” In addition, he took moderate positions, doing things like promising to end the era of big government and taking on Sister Souljah as a way of showing that he was not in thrall to African American interests.