How did business leaders in the United States and critics abroad differ in their view of the spread of American popular culture?us history 2

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pohnpei397 eNotes educator| Certified Educator

To get a good answer to this, you would need to specify a time frame.  I would also suspect that there is something in your book or in what your teacher has told you in class that would answer this.  Your teacher may expect that particular answer.

That said, I would say that business leaders in the United States tend to see the spread of American popular culture as a good thing.  If American popular culture spreads, that gives American businesses more opportunities to sell American products abroad.  For example, if American culture spreads, more people in other countries might want to buy McDonald's food.

Critics abroad often see this as "cultural imperialism."  They feel that American culture is taking over the world and is choking out their own cultures.  Many countries (France, for example) try hard to lessen the impact of this spread.  For example, France tries to ensure that American words don't enter the language and make the language less "French."

Ashley Kannan eNotes educator| Certified Educator

Different time periods would explore different aspects of this answer.  Overall, business leaders in the United States have ensured that the spread of the US culture has been done with an intention of generating profit for their company.  The spread of popular culture has been done to "bring American values" across the world and to different parts of it, but has also been done to increase profit and develop new revenue streams in different portions of the world.  When Levi's jeans, or Pepsi, or McDonalds seeks to bring "American" culture to remote areas, they might be doing so to bring the world closer together, but it seems to me that the primary motivation would be to develop more profit for their respective companies.