Marc Antony's famous funeral oration employs some very persuasive elements. First of all, he puts the angry crowd at ease by claiming that he simply wants to bury Julius Caesar, not praise the fallen dictator. Also, by saying that he will neither speak ill of the assassins nor Caeser, Antony piques the further interest of his audience.
Of course, Antony's goal is to fire up the mob. He wants them to demand vengeance for the fallen leader of Rome. However, because he will not come right out and condemn the conspirators, he employs ironic repetition to do the job. By repeatedly calling Brutus and Cassius "honorable men" in a sarcastic and disingenuous way, he is implying that they are just the opposite. Furthermore, Brutus had just finished a speech calling Caesar overly ambitious. Antony counters by supplying examples of Caesar spurning ambition in favor of his people's love. He then, in a macabre show, points out the bloody holes in Caesar's mantle to show how these "honorable men" betrayed Caesar.
This all serves to convince the people that Brutus and Cassius are hypocrites who killed a beloved leader for self-serving reasons. He ends his speech by reading Caesar's will which is full of gifts for the people. Surely the self-serving and ambitious man that Brutus had described would not be so generous, Antony seems to imply. This fully convinces the crowd that Caesar's death was not justified and that vengeance must be had.
Throughout his stirring oration, Antony seeks to connect himself to the common Roman. He says that he is no great speaker, just a Roman like the rest of them who loved Ceasar and was loved by him in return. This helps to make a powerful connection to the people. Through this he distances himself from the conspirators. He draws a line between those who stood to benefit by the dictator's love and generosity and those who killed him in a bloody betrayal.