How can a consumer increase the utility they get from a product?

Expert Answers

An illustration of the letter 'A' in a speech bubbles

A consumer can not really do anything to increase the utility they gain from consuming a good or service unless they change the way they think.

The utility a consumer gets from consuming something is defined as the amount of satisfaction they get from consuming it.  So utility depends a...

Unlock
This Answer Now

Start your 48-hour free trial to unlock this answer and thousands more. Enjoy eNotes ad-free and cancel anytime.

Start your 48-Hour Free Trial

A consumer can not really do anything to increase the utility they gain from consuming a good or service unless they change the way they think.

The utility a consumer gets from consuming something is defined as the amount of satisfaction they get from consuming it.  So utility depends a great deal on what the consumer wants and needs.

So, for example, let's say I don't like to watch movies.  How would I get more utility from watching a movie?  The only way would be to change my tastes -- to somehow get to like movies.

Since utility is a measure of satisfaction, there is little that a person can actually consciously do to affect the utility they get from a product.

Approved by eNotes Editorial Team