How can a business in the fashion retail industry promote its products or services to attract customer’s attention?

Expert Answers
thanatassa eNotes educator| Certified Educator

Much of this depends on what sort of fashion retailer it is. For example, a shop specializing in high end couture might donate clothing to exclusive charity events, offer free or discounted clothing to prominent politicians, develop through personal networking contact with locally prominent hostesses, stage fashion shows, etc. Mid-range retailers should concentrate more on special marketing events promoted in social networks, sponsorships of popular community events (such as high school sports), designing appealing store fronts in malls, cooperative promotions with similar but non-competing retailers (such as a fashion store that does not sell shoes with a shoe store), etc. A low end store might concentrate on offering free coupons in mailboxes and other mass discount strategies.