Boomer is a term used to refer to people born between the year 1943 and 1960. According to Howe and Strauss, people who belong to a particular generational group exhibit similar traits based on when they were born. In this regard, people belonging to the boomer generation are considered optimistic, having been born post-war. They were raised to reject the Big Brother aspect of previous groups. Boomers are also known to be in possession of much material wealth because they were extensively engaged in its acquisition. In their teenage years, there was a noticeable increase in crime rates, sexual risk-taking and substance abuse. The female section of this generation sought to challenge the glass ceiling in the work arena. The late boomers in their twenties advocated for individualism. They also began to support hard-line political battles among themselves. In their later years, the boomers gravitated towards conservative lifestyles, sometimes regretting the changes they supported and introduced during their teenage years.