How could we best promote a newly opened hotel given only $200?
So here's the deal. Our teacher gave us a situation where in we need to propose a marketing strategy which we'll only have to spend a maximum of $200. The question is:how best we could promote a newly opened hotel given that amount? Our first option is to print brochures.
I do not think that brochures are going to be a very efficient way to promote your hotel. How are you going to get them to the right people? If you hand them out, you'll run through them very quickly and you won't even know if the people you're handing them to are interested in staying in a hotel. You don't have enough money to make this feasible.
The following suggestions may sound facetious but are not meant to be given that you have a tiny amount of money.
- Run a contest to attract attention to your hotel. Maybe you could offer three prizes. Each would include a free night or two in the hotel. You might try to find local businesses that would offer you coupons or free meals or something else like that to put in your package.
- Pay the $200 to someone who knows about how to structure your website to get on the front page of Google results.
- Use the $200 to try to entertain the decision-maker of some local attraction. If there is a big tourist attraction, go to the manager, spend the $200 taking them out to dinner or something. Get them to promote your hotel in packages with their attraction. Promise to give them discounts and such in the future when your hotel is more prosperous.
pohnpei397 has a point. And I can say his suggestions are all good. But you still have another option. Rather than spending all your $200 budget to print brochures, you can just allocate a part of it, say $30 bucks fro some 50 pieces. Before distributing these prints, make sure to search for potential clients who can help you bring more customers. These include bloggers, restaurant owners, and store owners. Call them personally and inform them about the brochures that you're sending. Then, use the remaining amount to sponsor local events, print banners, and distribute some online giveaways to promote your website.