How can public relations best contribute to the success of advertising?

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A firm's public relations can contribute to the success of its advertising if the public relations helps to create an image of the firm that is compatible with the advertising.

For example, in the US, McDonald's advertisements project the image that McDonald's is a place where families can relax and...

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A firm's public relations can contribute to the success of its advertising if the public relations helps to create an image of the firm that is compatible with the advertising.

For example, in the US, McDonald's advertisements project the image that McDonald's is a place where families can relax and be happy together.  Therefore, McDonald's public relations should work to make sure that people do see McDonald's in that way.  They must do things like publicizing things that McDonald's does to help families and communities.  They must make sure that the firm does not get involved in any scandals and does not treat anyone badly so as to look unfriendly.

Public relations must project an image of the firm that matches up with its advertising.  This helps the advertising and the firm be more successful.

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