According to quirk.biz, e-marketing or electronic marketing refers to "the application of marketing principles and techniques via electronic media and more specifically the Internet." Alibaba.com's online e-business marketing strategy is very innovative because it incorporates a number of aspects including:
1. Assessability. The use of internet software and technologies allows Alibaba.com to access a broader customer base. This is due to the fact that purchases are not limited solely to one country, but extended across international borders. Alibaba.com facilitates payment and shipping services to make accessing and receiving purchases possible. Examples of theses services are Paypal, Payoneer, FedEx, etc.
2. Assurance. When you visit Alibaba.com, at the very top highlighted in bold colors is the organization's assurance of a 100 percent refund. This declaration encourages people to patronize the site as they are assured a refund if there are issues with the purchased item.
3. Affordability. The site does not only stock a variety of merchandise and suppliers (brands) to suit the varied tastes of customers; it also offers wholesale prices on some items to ensure that when customers find an item they like they will be able to purchase said item.