What factors caused many Americans to have a negative view of our involvement in the Vietnam War?

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There are several distinct and powerful factors that helped to make the Vietnam Conflict a rather unpopular one.  The death count would be one such element.  On both sides, the war was extremely brutal in terms of casualties and dead.  Americans were experiencing this first hand seeing "the flower of their youth" returned in body bags or in a condition that permanently would alter their quality of life.  The media was another element that helped to enhance this.  The notion of Vietnam being a "living room war" was something that helped to bring about an unfavorable view of it.  Seeing the dead caused by American military force through bombing or ground campaigns...

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