I read as much of it as I could endure--which was not much. The answer to "how to go about" reading a book like this is that you must put your moral feelings on hold and supercede your idea of a decent life with curiosity in order to discover if the author has a worthwhile idea to express through all the inferiority you are made to wade through. I can not say I enjoyed this book in the least.
I have not read the book, but I have read about it. It seems to be a fairly typical example of the Dystopia in Science-Fiction, with the advantage of real-world technological examples of the Internet, data-mining, and existing advertising strategies of gathering consumer information for higher awareness. This book would probably be a useful read for speculation on the evolving nature of the Internet and online advertising.
This book presents us with a corporate world gone crazy and where materialism is taken to its logical extreme and money has replaced friendship and other human bonds. The author has clearly done a great job of identifying the more worrying aspects of our world and exaggerated them in this text. It is a disturbing read from this point of view.
Whenever I read a book like this, I find myself comparing the world in the book to our own world. In this case, the similarities are pretty scary. I think we have gotten to the point where corporations have too much power. People are also more materialistic than ever. Their goal is to gather as many things as possible, and their things are more important than their relationships. If we have gone this far, one wonders how far we will go?
Can "the feed" be today's advertisements? How can it be resisted? I think the "the feed" is an enhanced version of advertisements from today. I'm not sure how we could actually resist it, maybe be wiser about the products we buy. I like the book. It is an interesting book! In my opinion, it's similar to our society but just an updated version.