In John F. Kennedy's inaugural address, what are some examples of how ethos is used?

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If we can integrate the concept of ethos into the idea of expressing inherently communal roots, Kennedy's inaugural address helps to bring out the idea of what it means to be "American."  In this light, each time Kennedy invokes the concept of "American" both to and from his audience, one sees an idea of ethos, or goodness and good will...

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