Business communication takes place in the form of letters, emails, brochures, manuals, presentations, etc. Some of the goals of proper business communication (whether internal or external communication) are:
- Clarity of communication: It should be clear to the receiver, whether a customer or an employee. There should be no ambiguity or multiple interpretations of the communication.
- Eliciting a response: Effective communication elicits a response. An aim of business communication, especially to a client, is to receive a response.
- Credibility: Effective communication fosters and conveys credibility. An external communication should ensure a good relationship with clients, while an internal communication should effectively direct and assure employees.
- Effectiveness of communication: Business communication should be effective. Many times, it is used in training and or directing employees. The business communication should convey the right message and ensure higher productivity of employees.