What are the main points of importance regarding communication in business?

Expert Answers
cawells1 eNotes educator| Certified Educator

Good communication is very important in the daily operation of any business. Without good communication, both the internal and external structures of the company could fall to numerous challenges that can affect the growth of the business which can affect employee retention. Below are a few reasons for good communication in an organization.


  • Good communication to prospective customers and lead to converting prospective customers to actual customers.
  • Effective communication to existing customers can help boost sales growth. In turn, the customer will spread positive words about the business, staff and the great product and services offered.

Internal Communication:

  • Good management-employee relationship is built upon effective communication of information and decisions. An effective manager needs to be able to communicate effectively what needs to be done to avoid any misunderstandings.
  • Communication is great for motivating employees. Because not all employees are motivated by monetary rewards, verbally expressing gratitude is greatly appreciated.