According to the Harvard Business Review, Garvin's eight dimensions of quality product are: 1) Performance 2) Features 3) Reliability 4) Conformance 5) Durability 6) Serviceability 7) Aesthetics and 8) Perceived Quality.
1) Performance- Performance refers to the attributes of a product that can be measured in relation to their operating attributes. For example, if a Honda Civic was measured for performance, this measurement would take into account how fast it could go, the miles per gallon, and so on.
2) Features- The features of a product are those aspects that amplify the appeal of the product, all while taking into account baseline attributes. In keeping with the same example of the Honda Civic, features would include things like radio, seat warmers, and so on.
3) Reliability- Reliability simply refers to the chance that a product will fail within a given period of time. For a Honda Civic, the reliability is the chance that the car will break down within a specific time frame, like 3-5 years, for example.
4) Conformance- Conformance refers to the extent to which the product meets or exceeds traditional standards. If a new model of a Honda Civic is released, how does it compare to past models or models from different manufacturers?
5) Durability- The durability of a product is the amount of time that a product will last without the need for repair. How long will the Honda Civic last before it will not run anymore? Durability differs from reliability because it refers to the point after which a product cannot be repaired.
6) Serviceability- Serviceability refers to the ease at which a consumer may obtain reliable and responsive amenities or repairs in regard to the product. This would include the experience that a customer has after taking their Honda Civic back to the dealership for further assistance.
7) Aesthetics- Put simply, aesthetics are how the product looks, feels, tastes, smells, and so on. For a Honda Civic, maybe it is the smell of the leather seats, or how the car looks from the outside. Aesthetics contribute to the brand of the product.
8) Perceived Quality- Perceived Quality refers to the indirect measures of comparison that inform a consumer's opinion about a product. This would include the reputation of the company (Honda), other consumer's opinions about Honda, and so on.