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Ideally, you should start with what "Pertussis" is and discuss how widespread it is. You should cover how many people suffer from it and how many fatal instances (deaths, if data is available) there are. Do include the numbers and any specific age group (infant, young, old, etc.) that it affects and which region (say Africa, or South-East Asia) is most severely impacted.
Next you should devote a lot of effort to describing any media plan or campaign to raise awareness about Pertussis that may include an educational component (seminars or lectures in schools or community halls, etc.). You may also want to include the donation/charity aspect in describing the campaign to raise money for fighting pertussis (say for vaccination in Africa, etc.). A detailed plan, including the activities planned (seminar, posters, print media campaign, phone calls, sms, interviews, public march, etc.) and how they help you achieve the targeted goals (how much fund-raising, how many signatures, how many messages, etc.) should be prepared. It would be beneficial here to include a fact sheet about the disease and what your campaign is targeting and will help. You may also want to include an op-ed.
You can find references online, books, published research articles and research theses. You can also add some Q & A for general interest.
All this will form your main paper and can be summarized in 2-pages as the outline for your paper.
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