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The forces in the business environment over which management has at least some command are called both internal and controllable factors.
In the business environment, we typically say that there are uncontrollable forces that are external to a company and controllable forces that are internal to it. The former category includes things such as interest rates or government regulations. These are out of the firm's control. The latter category includes things like labor and marketing. These are forces that management can control to some degree in an attempt to cope with the external and uncontrollable forces.
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