I wonder if the expansion of advertising into new places has served to thin the line between what we perceive as "idealized people advertising products" and "normal people". Could it be that, because we are advertised to so much, our notions of femininity and masculinity are more influenced than they once were by media images and media projections of men and women?
Was there a time when we would have reacted differently to the svelt and airbrushed magazine images of men and women? Would we once have thought that those images were not actually related to "normal life" and "normal people"?
Have we come to believe that we're supposed to look airbrushed even if we're not in a magazine or on a television show?
It's funny to think that the people who actually appear in magazines are probably the least persuaded by the idealization of the human form in the media. They know how much make-up and editing go into the construction of those images. They see the tricks behind the illusions.
Maybe our notions of what is feminine and what is masculine, hypothetically, have been skewed toward a belief in the fantasies we see in ads for shampoo and razors.