On page 75, why does the author of Fahrenheit 451 write, "The people were pounding into submission"?

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In Part Two, Montag boards a subway train headed towards Faber's home in hopes of learning how to comprehend the various texts that he has been reading from the former English professor. During the train ride, there is an extremely loud and annoying Denham's Dentifrice advertisement blaring through the speakers on the train car, which causes him to lose focus and prevents him from reading a verse out of the Bible. As Montag tries his best to read the passage aloud and comprehend the text, he is continually distracted and interrupted by the intense, loud advertisement over the train's speakers.

Bradbury emphasizes the overwhelming nature of the advertisement and illustrates how it affects the passengers on the train by writing, "The people were pounded into submission" (37). Bradbury's metaphorical comment highlights the oppressive, overpowering sound of the Denham's Dentifrice advertisement. The extremely loud and annoying advertisement prevents passengers from thinking, reading, or engaging in conversations with each other. Montag can no longer take listening to the overpowering advertisement and screams in frustration before sprinting off the train at the next stop.

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In the scene you are referring to in Fahrenheit 451, people are crowded into a subway car. There is an advertisement for Denham's Dentifrice blaring repeated on the loud speaker over and over again. The wording changes a bit each time but the message is clear, Denham's wants the riders to buy their toothpaste. It replays over and over again in Montag's brain until he cannot contain himself and speaks aloud, telling the commercial to "shut up." His reaction stuns the other passengers as they either heard it as background or were caught up in the rhythm of the words. They "were beaten into submission." In other words, they heard the same thing over and over again so much so that they had no reaction to it. They gave their subconscious to the message without even thinking about it. Montag was thinking about other things and refused to let the repetitive words break into his thoughts which he believed were more relevant.

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