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Explain the following passage taken from Adorno’s Culture Industry Reconsidered: “The power of the culture industry’s ideology is such that conformity has replaced consciousness. The order that springs from it is never confronted with what it claims to be or with the real interests of human beings."

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This quote from The Culture Industry Reconsidered speaks to Adorno’s main point about the impact of mass culture. He argues that the culture industry provides people with the illusion of individualism while actually creating mass conformity. According to Adorno, the culture industry—which is essentially the mass production of entertainment—has grown...

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This quote from The Culture Industry Reconsidered speaks to Adorno’s main point about the impact of mass culture. He argues that the culture industry provides people with the illusion of individualism while actually creating mass conformity. According to Adorno, the culture industry—which is essentially the mass production of entertainment—has grown so powerful that people have lost their ability for original thought. People passively consume the products of the culture industry and never think for themselves.

The second part of the quote suggests that the culture industry’s influence on society is so strong that people never challenge or question its influence. Since they have lost the ability for critical thinking, they never question if what the culture industry says about human interests is true. The industry is so powerful that it defines what humans think about concepts like happiness and success. However, the industry adheres to market interest and is thus not establishing an order based on truth. As such, the vision of life it promulgates is as likely to be false as true and as likely to be harmful as edifying.

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