This writer is saying that the Occupy protestors are taking the easy way out instead of doing anything that is actually valuable. He is saying that there are many things that the protestors could be doing that would actually help the people that they are supposedly trying to help. These things would be more useful and would not cause problems for regular working people. He implies that the protestors do not do these things because it is simply easier to "grow dreadlocks" and "make cardboard slogans." Thus, he is saying that the protestors aren't really serious and just want to do what's easy.
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