What is the organizational culture at the Coca-Cola company?
The Coca-Cola company shows its organizational culture through the following indicators as they are found in their company webpage.
- mission and vision
- human and workplace rights
- the company's history
- its charitable foundations
- stakeholder engagement
- innovation and leadership
The vision of the Coca-Cola company is reader-friendly, as it breaks down into very basic "p's": people, portfolio, planet, profit and productivity. This means that Coca-Cola wants to show its commitment to all of the peripheral systems that contribute to maximum sales. The fact that Coca-Cola takes the extra step to make its assurance reader-friendly shows that it is a company that is truly interested in connecting with its shareholders.
The company has a similarly charismatic mission that is made of three tenets which are written in a simple and approachable way:
- To refresh the world
- To inspire moments of optimism and happiness
- To create value and make a difference
Coca-Cola's powerful company statement points to a mission and vision that will extend until the year 2020; by then, the company wants to have accomplished a series of goals that are both financial, charitable, and philosophical. The name of this conceptual framework is called "The Winning Culture", and it consists on the following factors, as they are listed on their webpage under "our values":
- Leadership: The courage to shape a better future
- Collaboration: Leverage collective genius
- Integrity: Be real
- Accountability: If it is to be, it's up to me
- Passion: Committed in heart and mind
- Diversity: As inclusive as our brands
- Quality: What we do, we do well
With these indicators, the Coca-Cola company definitely demonstrates a culture which is not only embracing, but also futuristic; it demonstrates understanding of a changing society, and it believes in unity, honesty, and hard work as the winning formula for success.
Moreover, the company goes the extra mile to be approachable, and to identify with a public that comes from all ways of life; the language of the company is respectful, yet, easy to relate to. The way that company promotes himself shows a salient tendency to want to connect through quality, rather than through publicity alone. In all, Coca-Cola shows that it is fulfilling their world-wide role as a unifier and as an icon of "happiness". This is indicative of a company that believes 100% in its products and that knows that the way to continue its high productivity is by sticking to the system of values that define their organizational culture.
The organizational culture at The Coca-Cola company is designed to be friendly, motivated, and focused on growth. They value being a household name and self-identify as a leading brand frequently.
According to the Harvard Business Review, organizational culture is a difficult term to define and isn't universally agreed upon. The only real agreement is that "it exists and it plays a crucial role in shaping behavior in organizations." One way of looking at it is simply how organizations do things: what principles they operate on, what areas they focus on, and how they see themselves.
The Coca-Cola Company defines their seven core values as:
According to their website: "Our central promise at the Coca-Cola Company is to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference." They go on to explain that they have a diverse, talented team and operate from a multicultural perspective.
The Coca-Cola Company helps create this culture through compensation that includes benefits like paid leave for all parents. They also have adoption benefits, an employee assistance program, flex-time, and health club discounts. These assist the Coca-Cola Company in recruiting and maintaining top talent to drive their brand strategy and maintain their organizational culture.
They also stress that the company is always open to change. They're an employee-focused business where new ideas are heard and considered. On their "Unique Culture" page, they discuss their passion for fair and inclusive workplaces and claim that "we do our best to spread the joy of the Coca-Cola Company."